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Chairman Mahindra First Choice Wheels Ltd and Member of the Governing Body, ILO Geneva

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The Power of Awareness in the Coaching Process

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Rajeev Dubey is the Chairman of Mahindra Insurance Brokers, Mahindra Steel Service Centre, and Mahindra First Choice Wheels. He retired in 2020 as the Group President (HR & Corporate Services) & CEO (After-Market Sector), and a Member of the Group Executive Board, Mahindra & Mahindra Ltd. He joined Mahindra in 2004, after a career spanning 29 years in the Tata Group, which he joined in 1975 as a member of the TAS. He spent 21 years with Tata Steel, and the next 7 years as CEO first of Tata Metaliks and then of Rallis India.


He studied Economics at St. Stephens College, Delhi University, and at the Delhi School of Economics, and did his MBA at the Yale School of Management, USA. Rajeev is a Member of the Governing Body of the International Labour Organization (ILO) Geneva, the International Organization of Employers (IOE) Geneva, and the National Executive Council of FICCI.

23 September | 5:30 PM – 6:15 PM

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One of the unsung powers of coaching is the awareness that is created in the process of coaching. As a norm, we are familiar to being told. Teachers, our bosses, our coworkers, and friends all provide us with guidance.  If we actually heard everything that was being told, we would be amazing. The catch is the majority of us don’t hear it all.

In coaching, the coach asks instead of telling us. It is the coach’s responsibility to probe. The coach encourages thinking and learning by posing questions. The coach creates a space for new awareness by inviting the client to discover.